Bachelor of Commerce (Marketing and Tourism and Hospitality)

The Bachelor of Commerce – Marketing and Tourism & Hospitality is designed for students who want to build a strong career in the global business, tourism, hospitality and service industries. This programme helps students develop key knowledge in marketing strategy, consumer behaviour, branding, digital promotion, tourism systems, hospitality operations, destination management and customer experience. By combining marketing expertise with tourism and hospitality knowledge, students gain the skills to promote products, services, destinations and experiences in a competitive international market. Graduates can pursue career opportunities in marketing, tourism management, hotel and resort operations, destination promotion, event management, customer relations, travel services, brand management, digital marketing and business development across local and international organisations.