Bachelor of Commerce (Marketing)
Curtin University Malaysia
Program Overview
The Bachelor of Commerce (Marketing) at Curtin University Malaysia is a three-year undergraduate programme designed to develop future-ready marketing professionals with a strong foundation in business and commerce. The course combines strategic marketing knowledge with practical skills in consumer behaviour, market research, branding, digital marketing, social media, and integrated marketing communications. Through industry-focused projects, case studies, and hands-on learning using contemporary marketing tools, students gain the expertise to analyse market trends, develop effective marketing strategies, and create value for businesses across diverse industries. Graduates are well prepared for careers in advertising, brand management, digital marketing, retail, consulting, tourism, government, and other service sectors, with qualifications that may also be recognised internationally by the Chartered Institute of Marketing (CIM).
Academic
For Undergraduate :
Minimum: 2.5 GPA from NEB
For Postgradaute
Minimum : 2.6 GPA from 4 years of bachelor degree
English Proficiency
| Overall 6.0 (no individual band below 6.0) |
Career Outcome
- International Marketing Director
Majors
- Marketing
Related Courses
Bachelor of Commerce (Management and Marketing)
Length:
3 Years
Annual Fee:
RM 38200.00
Bachelor of Commerce (Finance and Marketing)
Length:
3 Years
Annual Fee:
RM 38200.00
Bachelor of Commerce (Tourism and Hospitality)
Length:
3 Years
Annual Fee:
RM 38200.00
Bachelor of Commerce (Finance and Management)
Length:
3 Years
Annual Fee:
RM 38200.00
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