Bachelor of Commerce (Management and Marketing)

The Bachelor of Commerce (Management and Marketing) at Curtin University Malaysia is a three-year undergraduate programme that integrates business management principles with contemporary marketing practices to prepare graduates for leadership roles in a dynamic global business environment. Students gain a solid understanding of organisational behaviour, strategic management, consumer behaviour, digital marketing, branding, market research, and business innovation while developing practical problem-solving, communication, and decision-making skills through industry-focused projects and real-world case studies. The programme equips graduates with the knowledge and expertise to lead teams, develop effective marketing strategies, and drive organisational growth across a wide range of industries. Career opportunities include management, marketing, business development, brand management, sales, consulting, entrepreneurship, and other leadership roles in both private and public sector organisations.