Digital Marketing BA (Hons)

The BA (Hons) Digital Marketing at Robert Gordon University is designed to develop the creative, analytical, and strategic skills needed to succeed in today's fast-paced digital business environment. The programme explores key areas such as digital marketing strategy, social media marketing, search engine optimisation (SEO), content marketing, digital advertising, consumer behaviour, branding, e-commerce, and marketing analytics. Through practical projects, industry-focused case studies, and hands-on experience with digital marketing tools and platforms, students learn how to create effective marketing campaigns, engage target audiences, and measure business performance. Graduates develop strong communication, creativity, problem-solving, and data-driven decision-making skills that are highly valued across industries. A typical career plan involves starting as a Digital Marketing Executive, Social Media Specialist, Content Marketing Coordinator, SEO Analyst, PPC Executive, or Marketing Assistant, gaining professional experience in digital campaigns and brand management, and progressing into senior roles such as Digital Marketing Manager, Brand Manager, Marketing Consultant, E-commerce Manager, Head of Digital Marketing, or leadership positions within national and international organisations.