International Year One- Marketing
Birmingham City University International College
Program Overview
International Year One in Marketing is designed for international students who wish to develop the academic knowledge and practical skills required to progress directly to the second year of an undergraduate marketing degree. The programme provides a strong foundation in marketing principles, consumer behaviour, digital marketing, branding, market research, advertising, business management, and communication. Students also strengthen their academic English, analytical, presentation, and critical thinking skills to prepare for university-level study.Through case studies, practical projects, and real-world business applications, students gain an understanding of how organizations identify customer needs, build strong brands, and develop effective marketing strategies. The programme introduces students to both traditional and digital marketing approaches, preparing them for further study in a rapidly evolving global marketplace.
Upon successful completion, students can typically progress directly to the second year of a bachelor's degree in:
- Marketing
- Digital Marketing
- Business and Marketing
- International Marketing
- Business Management
- Advertising and Brand Management
Academic
1) Foundation(4 years) - GPA 2.0/ Minimum 50% overall
2) International Year One(3 Years)- Overall 50%-55% (depending on the course).
3) Pre Masters(Pathway)- Both 3 Year Bachelor (2 Semester) / 4 Year Bachelor (1 Semester)
English Proficiency
English Language Requirements:
- IELTS 5.5 overall (no band below 5.5) or equivalent; exemptions for local English qualifications
- Pre-sessional English available
PTE Overall 64 no band less than 59.
Career Outcome
- Marketing Manager
Majors
- Marketing
Related Courses
International Year One- Health and Life Sciences
Length:
1 Year
Annual Fee:
£15810.00
International Year One- Accounting, Economics and Finance
Length:
1 Year
Annual Fee:
£15810.00
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